Beauty Industry

Serena Williams May Soon Score Big in Beauty

The tennis star sets her sights on cosmetics and hair care.

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By: Marie Redding

Senior Editor


Tennis star Serena Williams may soon be entering the beauty game.

TMZ was the first to break the news that Williams filed legal documents to register and trademark the name Aneres, which is Serena spelled backward, for an upcoming cosmetics line. Aneres was also the name of her clothing line a while back, which is now discounted on HSN.

The documents, filed on January 30th, secure the rights for her brand to create “make-up kits comprised of lipstick, lip gloss, eye shadow, powder, foundation, remover, eyeliner, and mascara; hair shampoo; dry shampoos; hair rinses; hair sprays and hair gels,” among other items, the NY Daily News reports.

Williams is a new mom — she is shown above on the cover of Vogue’s February 2018 issue, with her daughter Alexis Olympia, born September 1st 2017.

Photo: Serena Williams and daughter Alexis on the cover of Vogue’s February 2018 issue, photographed by Mario Testino.  

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